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Being Remax – our Brand Identity

A brand is more than a name, a logo or a collection of products and services. It’s how people think and feel about an organization as a whole, and it’s the essence of what makes a business unique.

A strong brand tells an organization’s story in a unified voice through advertising, on the web, in collateral, on signage, in offices, in presentations and at events. Toward this end, RE/MAX Affiliates’ messaging must resonate as one.

RE/MAX relies on the power of simple, clear and consistent visual and verbal communications that distinguish the network in the marketplace, connect with consumers, and further build the strength and value of the brand.

FIVE PERSONALITY TRAITS THAT GUIDE OUR BRAND:
 
Professional
– We’re a network of high producers, going beyond what is expected. We understand that meeting customers’ needs is the cornerstone of a successful business.

Bold
– Our identity is strong and confident. It helps RE/MAX stand out above the competition.

Entrepreneurial
– RE/MAX was founded upon the entrepreneurial spirit of agents and owners. This spirit embodies
many other qualities that define us, including: courageous, enterprising, self-reliant, decisive and optimistic.

Engaged
– We care about the communities in which we live and work. We are dedicated to helping people.

Knowledgeable
– We are the real estate experts in our communities. We know our markets and care enough to get to know our clients as well.

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